Privacy Policy
Last Updated: August 2026
At Alora Studio (operated by Alora Lagree Ltd), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, book classes, or interact with our services.
Please read this policy carefully. By using our website and booking our services, you agree to the collection and use of information in accordance with this policy.
1. Who we are
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Company Name: Alora Lagree Ltd (trading as Alora Studio)
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Registered Location: Birmingham, United Kingdom
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Contact Email: enquiries@alorastudio.co.uk
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Data Controller: Alora Lagree Ltd is the data controller responsible for your personal data
2. Information We Collect
We collect several types of information from and about users of our website and studio services:
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Personal Identifiers: Name, email address, phone number, date of birth, and physical address.
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Account & Booking Data: Login credentials, class history, membership details, purchase history, and booking preferences.
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Financial Information: Payment card details (processed securely via our third-party payment gateways; we do not store full card details on our servers).
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Health & Fitness Data (Special Category Data): Physical health status, injury history, or pregnancy details provided via health waiver/PAR-Q forms to ensure your safety during Lagree classes.
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Technical Data: IP address, browser type, device information, operating system, and website usage metrics collected via cookies and analytics.
3. How We Collect Your Data
We collect data through:
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Direct interactions when you create an account, purchase memberships, book a class, or fill out a health questionnaire.
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Automated technologies when you browse our website (via cookies and web analytics).
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Third-party booking management software (bsport).
4. How We Use Your Information
We process your personal data for the following purposes:
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Service Delivery: To manage your account, process payments, and facilitate class bookings.
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Health & Safety: To assess physical suitability for Lagree workouts and tailor modifications for safe instruction.
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Communication: To send booking confirmations, schedule updates, studio announcements, or respond to inquiries.
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Marketing: To send promotional offers, newsletters, and news (only where you have opted in or where legally permitted).
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Website Optimisation: To monitor website performance, improve user experience, and secure our systems.
5. Legal Basis for Processing (UK GDPR)
We rely on the following legal bases to process your personal data:
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Contractual Necessity: To fulfill our contract with you (e.g., managing your class purchases and bookings).
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Explicit Consent: For processing health data (waivers) and sending opt-in marketing communications.
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Legitimate Interests: To improve our services, maintain security, and manage business operations.
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Legal Obligation: To comply with tax, accounting, or health and safety regulations.
6. Sharing Your Data
We do not sell your personal data. We may share data with trusted third parties solely to operate our business:
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Service Providers: Studio management platforms, payment processors, website hosting, and email marketing providers.
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Professional Advisors: Insurers, accountants, and legal counsel.
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Legal Compliance: Law enforcement or regulatory bodies if required by law.
7. Data Security & Retention
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Security: We implement appropriate technical and organisational measures to guard against unauthorised access, loss, or alteration of your data.
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Retention: We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, satisfy legal obligations, or resolve disputes. Health waivers are retained in accordance with UK insurance requirements.
8. Your Data Protection Rights
Under UK data protection laws, you have the following rights:
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Correction: Request correction of inaccurate or incomplete data.
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Erasure: Request deletion of your personal data ("right to be forgotten") under certain conditions.
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Restriction / Objection: Object to or restrict processing (e.g., opt-out of marketing).
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Data Portability: Request transfer of your data to another provider.
To exercise any of these rights, please contact us at enquiries@alorastudio.co.uk
9. Cookies
Our website uses cookies to distinguish you from other users and enhance your browsing experience. You can manage or disable cookies through your browser settings.
10. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices or content of third-party websites.
11. Changes to This Policy
We may update this Privacy Policy periodically. Any updates will be posted on this page with an updated revision date.
12. Contact & Complaints
If you have questions about this policy or wish to raise a concern regarding our data handling, please contact us at enquiries@alorastudio.co.uk.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.